Eric is the co-founder and Executive Director of Tri-Valley Alliances. His involvement in competitive youth sports spans organizing, coaching, and officiating, giving him a comprehensive, 360-degree understanding of the game. On the court, Eric serves as an assistant coach for the Emerald High School Girls Varsity volleyball team, where he focuses on developing technical discipline, tactical intelligence, and strong team dynamics.

Beyond coaching, Eric is heavily invested in the officiating and regulatory side of the sport. He is a Regional Referee for the Northern California Volleyball Association (NCVA) and a certified official with the Pacific Sierra Board of Officials (PSBO), Mid-Coast Officials Network (MCON), Bay Area Officials Association (BAOA), and the Bay Area Athletic Assignors (BAAA). His extensive background on the stand ensures that Tri-Valley athletes are trained under the highest standards of rule compliance, fair play, and court awareness.

Professionally based in Livermore, California, Eric pairs his administrative leadership with a strong analytical background. He looks at club sports through a modern, transparent lens, aiming to strip away the traditional inefficiencies of club sports to deliver a streamlined, impactful experience. He is dedicated to using volleyball as a vehicle for leadership development, ensuring that players build the project management and accountability skills necessary to stand out on college applications and thrive in their future careers.

Joey brings over 35 years of rich, diverse volleyball experience to Tri-Valley Alliances. His journey through the sport spans almost every format imaginable—from highly competitive indoor play alongside collegiate teammates, to corporate beach play, grass tournaments with youth players, and even training in adaptive sitting volleyball with USA Paralympic athletes. As a dedicated coach, he has led competitive athletes through three seasons each of boys’ and girls’ club volleyball with NorCal Volleyball Club, as well as serving four years coaching JV and Varsity at The Athenian School.

Beyond his court credentials, Joey’s background in software engineering, game design, and risk management gives him an incredibly unique, analytical lens for sports development. He approaches the game through the framework of optimization, data analysis, and technical efficiency, while maintaining a deep focus on player motivation and psychological engagement.

Guided by three core principles—complete team unity, relentless personal accountability, and evaluating performance based on true success rather than just the scoreboard—Joey views volleyball as a happy vehicle for a greater purpose. As a proud father of three, he believes a coach's ultimate responsibility is to prepare young athletes to navigate the real world and thrive as successful, respectful adults.